About Us

Company Info

Who we are

Identity Matters specialises in branded matting of all shapes and sizes for any purpose. We have 25 years’ specialist experience of manufacturing commercial mats in Australia, and of working with global manufacturers we trust to deliver only the highest quality commercial matting products.

Where we came from

Identity Matters was formed in Melbourne in the 1980s to deliver high-quality custom matting. Today, as a business of The Mat Group we offer Australia’s largest range of indoor and outdoor corporate entrance matting, anti-fatigue matting, utility and food-service matting, point-of-sale mats and display mats for both floor and counter-advertising purposes.

Our clients

Customers like Lexus, McDonald’s, Boral and Miele count on us to bring their brands to life, but our customer list includes business of all sizes. What they all have in common—regardless of whether or not they’re household names—is they know they can rely on our commitment to what we do and how we do it, which is why they keep coming back.

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